Prreeti Jaiin Nainutia, the founder of ‘Nirmooha’ has a pure inclination towards art, design and craftsmanship. This inspired her to lay the brick for NIRMOOHA 5 years ago.
Her own style of serving today's women with classic fashion and confidence is an evidence of her belief in women empowerment. Promoting Indian Crafts Industry through sustainable fashion acts is one of her expressions while preserving nature, culture and tradition.
We, at Nirmooha, blend styles with classic embroideries by the skills of experienced Indian artisans where inspiration belongs with the global culture. The nichè cording technique and the signature embellishments of MOP and 3D flowers are a craft detailed through painstaking craftsmanship at Nirmooha. Our prime markets include women’s apparel and styling in fashion.
At core with its high-quality service with a timeless style, her special benchmarks include Faesina Miss India 2018, Lotus Make-up India Fashion Week S/S’19 and A/W’19 Lakme Fashion Week SR20, Lakme Fashion Week x India Fashion Week A/W’21 and SR22. Furthermore, Arab Fashion Week S/S’19 and A/W’21.
She has also been featured as ‘The Vogue Designer of the month’ by Vogue India and ‘The Lokmat Most Stylish Designer’ by The Lokmat Group for the month of December 2018.
We strongly believe in giving back to society and feel honored to have specially designed two collections in collaboration with the Divyaj Foundation for big charity events:
- A bespoke collection for the acid victim survivors for “The Confidence Walk” initiated by the then first lady of Maharashtra, Mrs. Amruta Fadnavis. Designer Prreeti Jaiin Nainutia was felicitated by the Chief Minister Devendra Fadnavis for the contribution. The show was honored in the presence of Chief Minister of Maharashtra, BMC Commissioner, Police Commissioner of Mumbai and other influencers from all walks of life.
- Another bespoke collection for the finalists leading to the grand finale of the reality show, “Mitti Ke Sitare”, in association with Mpower on June 22nd at NSCI Dome, Mumbai. The 3 staged series were mastered and trained by the musical icon: Shankar Mahadevan, outfits for the grand finale of which was designed by Nirmooha admired in the presence of Shri. Devendra Fadnavis, the then Hon’ble Chief Minister of Maharashtra, Mrs. Amruta Fadnavis, Founder of Divyaj Foundation, Grammy Award winner Mr. Jerry Wonda as Guest of Honour, PadmaShri Shankar Mahadevan as the Special Guest among other noted dignitaries.
Several celebrities and influencers have been spotted in Nirmooha’s styles including Adah Sharma, Amyra Dastur, Ananya Pandey, Anupriya Goenka, Ayushmann Khurrana, Daisy Shah, Diana Penty, Ira Dubey, Jacqueline Fernandes, Janhavee Kapoor, Juhi Godambe, Kareena Kapoor, Katrina kaif, Kriti Kharbanda, Kriti Sanon, Neha Dhupia, Nishka Lulla, Parineeti Chopra, Radhika Apte, Rakulpreet Singh, Samantha Prabhu, Shereen Love Bug, Shobhita Dhulipala, Tara Sutaria and Trishala Sikka to name just a few.
Our stockists include Agashe (New Delhi), Armadio (Bangalore), Azra (Raipur), Creo (Mumbai), Fuel (Mumbai), Lebs.com (UAE), Ogaan (Mumbai), Pernia’s Pop-up Shop (India), Vesimi (Dubai) to name a few.
Nirmooha has also been featured both in digital and print media like Vogue Italia 2020 and 2021, Cosmopolitan India, Elle India, Femina India, Gulf News, Harper’s Bazaar India, Hindustan Times, Lokmat Times, The Economic Times, The Film & Fashion Journal, The Morning Standard, The Times of India, Travel + Leisure, Vogue India and many more.
Sanskruti is the Director at Nirmoha Fashion house Pvt Ltd. She is an architect, financial advisor, artist, dancer, and above all an environmentalist. Completing her bachelor of architecture from Kamla Raheja (KRVIA), she is passionate about giving back to society. Her boundless imagination and proclivity for sustainability make her an ideal fit for Nirmoha. As an entrepreneur, she understands the challenges of being a woman in business in a patriarchal nation like India, and she hopes to empower women in business through Nirmoha.