Ethnic yet modern, timeless yet versatile, bold yet reserved
Prreeti Jaiin Nainutia as the founder of ‘Nirmooha’ on being inclined towards art, design and craftsmanship was inspired to come up with NIRMOOHA 4 years ago. She has her own style of catering to today’s women by empowering as well as promoting Indian Crafts Industry through sustainable fashion acts as one of the forms of expressing her ideas while preserving nature, culture and tradition.
We, at Nirmooha, blend styles with classic embroideries crafted with the skills of experienced Indian artisans where inspiration belongs with the global culture. Signature embellishments of MOP, wooden beads and 3D flowers are detailed through painstaking craftsmanship at Nirmooha. Our main markets include women’s apparel and styling in fashion.
At core with its high-quality service with a timeless style, her special benchmarks include Faesina Miss India 2018, Lotus Make-up India Fashion Week S/S’19 and A/W’19, Lakme Fashion Week SR20, Lakme Fashion Week x India Fashion Week A/W’21 and Arab Fashion Week S/S’19 and A/W’21. She has also been featured as ‘The Vogue Designer of the month’ by Vogue India and ‘The Lokmat Most Stylish Designer’ by The Lokmat Group for the month of December 2018.
We strongly believe in giving back to society and feel honored to have specially designed two collections in collaboration with the Divyaj Foundation for big charity events:
• A bespoke collection for the acid victim survivors for “The Confidence Walk” initiated by the first lady of Maharashtra, Mrs. Amruta Fadnavis. Designer Prreeti Jaiin Nainutia was felicitated by the Chief Minister Devendra Fadnavis for the contribution. The show was honored in the presence of Chief Minister Of Maharashtra, BMC Commissioner, Police Commissioner of Mumbai and other influencers from all walks of life.
• Another bespoke collection for the finalists leading to the grand finale of the reality show, “Mitti Ke Sitare”, in association with Mpower on June 22nd at NSCI Dome, Mumbai. The 3 staged series were mastered and trained by the musical icon: Shankar Mahadevan, outfits for the grand finale of which was designed by Nirmooha admired in the presence of Shri. Devendra Fadnavis, Hon’ble Chief Minister of Maharashtra, Mrs. Amruta Fadnavis, Founder of Divyaj Foundation, Grammy Award winner Mr. Jerry Wonda as Guest of Honour, PadmaShri Shankar Mahadevan as the Special Guest among other noted dignitaries
Several celebrities and influencers have been spotted in Nirmooha’s styles including Adah Sharma, Amyra Dastur, Ananya Pandey, Anupriya Goenka, Ayushmann Khurrana, Daisy Shah, Diana Penty, Ira Dubey, Jacqueline Fernandes, Janhavee Kapoor, Juhi Godambe, Kareena Kapoor, Katrina kaif, Kriti Kharbanda, Kriti Sanon, Neha Dhupia, Nishka Lulla, Parineeti Chopra, Radhika Apte, Rakulpreet Singh, Samantha Prabhu, Shereen Love Bug, Shobhita Dhulipala, Tara Sutaria and Trishala Sikka to name just a few.
Our stockists include Agashe (New Delhi), Armadio (Bangalore), Azra (Raipur), Creo (Mumbai), Fuel (Mumbai), Lebs.com (UAE), Ogaan (Mumbai), Pernia’s Pop-up Shop (India), Vesimi (Dubai) to name a few.
Nirmooha has also been featured both in digital and print media like Cosmopolitan India, Elle India, Femina India, Gulf News, Harper’s Bazaar India, Hindustan Times, Lokmat Times, The Economic Times, The Film & Fashion Journal, The Morning Standard, The Times of India, Travel + Leisure, Vogue India and many more.